Every Movement Needs People
Who Can Tell Its Story
Media work helps local organizers introduce new people to Move to Amend, connect corporate power to the issues affecting their communities and invite the public to take meaningful action.
You do not need professional communications experience.
Choose one goal below and begin with the resource that fits it.
Choose Your Path
What Do You Want to Do?
01
Write It
Write a letter to the editor, op-ed or commentary connected to a timely local story.
02
Pitch It
Contact reporters, prepare a press release or bring the conversation to local radio.
03
Share It
Turn a message into social posts, graphics, captions, short videos and event promotion.
04
Plan It
Prepare communications around recurring dates, local events and breaking news.
Begin With What People Know
Find the Story Behind the Story
Start with a problem people already experience. Identify who holds power, explain how that power affects your community and connect the immediate story to a larger systemic solution.
Explore Corporate Rule StoriesWrite It
Letters, Op-Eds and Commentary
Respond to current coverage, introduce an overlooked connection and give readers a clear reason to act.
Writing Letters to the Editor and Op-Eds
Learn how to choose a timely news hook, select the right format, structure your argument, personalize your message, follow publication requirements and submit your work.
Pitch It
Earn Media Attention
Build relationships with local journalists and give them a clear story, useful information and a reason to cover it now.
Earned Media Guide
Develop a communications strategy, strengthen your message and learn how reporters and newsrooms work.
Open the guide →Press Releases
Announce an event, action, public statement or campaign development in a newsroom-friendly format.
Local Radio
Pitch interviews, promote local events and prepare concise talking points for on-air conversations.
How to work with local radio →Plan Ahead
Build an Annual Communications Calendar
Strong communications often begin before the news breaks. Prepare local examples, draft language, graphics and outreach lists around recurring opportunities.
Also watch locally: proposed developments, utility decisions, labor actions, public-health debates, elections, court rulings and legislation involving concentrated corporate power.
Published and Heard
Learn From Work That Broke Through
Use published work as a model for connecting national structural issues to timely stories and community concerns.
Deb Hogshead • Miami Valley Today
Deb Hogshead • Miami Valley Today
Published? Tell Move to Amend.
Send the publication link, date and outlet to Move to Amend so the movement can share your work and help other organizers learn from it.
Before You Publish or Press Send
Writers • Artists • Designers • Speakers • Storytellers
Your Voice Can Help Change the Story
Join Move to Amend’s Communications Collective to help develop messages, elevate local stories and strengthen the movement’s public communications.
Join the Communications Collective Explore the Take Action Toolkit
