These days a lot of people use Social Media like Facebook and Twitter. Including outreach in these arenas will help spread the word about your event in an important way. Keep in mind that phone calls are still the most effective way to reach people, but using social media and email can help create a buzz about your event, especially with a younger audience.
Invite everyone you’re connected to on Facebook. Using your personal Facebook profile, create a Facebook event invitation. This invitation will be the home base for getting people excited about your event.
a) When? Insert the date and start time of your choice.
b) What are you planning? Use a catchy title, provocative question, or funny pun to make your event memorable. For example:
c) Where? Don’t just put the street address, make sure people know that you’re making the extra effort to host the event because you really believe in this cause. Add a line like, “At my house, because I want to be there when this gets started!” Then add your street address or other instructions, such as where to park or how to call your apartment to be buzzed in.
d) More info? YES! Always include more info. A link to the online action page can be helpful, but your personal statement is always more powerful. Let folks know why you’re throwing this event and what you hope to accomplish.
e) Who’s invited? Select guests from your Facebook friends – invite people even if you know they can’t attend; they may know someone they can tell about the event. Check yes next to the boxes for ‘Show the guest list on the event page’ and ‘Non-admins can write on the wall’.
f) Add a photo! Use one of the images we’ve created or make your own perfect picture.
g) Shorten the URL. After you’ve created the event, use a URL shortener like TinyURL or bit.ly to create a shorter, more manageable URL for your invitation. A shorter URL is less likely to be lost in translation from one post to another.
Expand the audience by targeting existing groups that have similar audiences or issues of concern. Find the Facebook pages for the city council, PTA, political science association at your college, etc., and post a link to your invitation on their wall. Customize your message to suit the group.
Don’t forget to include your local news organizations – tell them why this action is newsworthy and important to their readers! For example:
- PTA: Parents are critical players in the fight for fair politics. Please come to a house party to hear Move to Amend's message about gearing up to take on Citizens United, the Supreme Court ruling that allows corporations to spend unlimited money in our elections. http://bit.ly/example [link to your FB event]
- Newspaper: Got a scoop for you – citizens in our town are getting together to plan a take- back of our democracy. Come on over on Nov. 9 to find out how Move to Amend is helping lead the people into battle for our government. http://bit.ly/example [link to your FB event]
Drill down to your inner circle and make a personal appeal to those closest to you. Use Facebook’s message feature to send a personal message to a handful of your closest friends, those who you believe will support your house party by attending, inviting others, or helping you in some other way. This message should be personal so they know it’s coming from you, not from a faceless organization.
Dear friends: you know I wouldn’t clean my house unless I had a very good reason. We all have a good reason, so I’m spiffing up the place and inviting you to a house party on November 9 to talk about how corporations are taking over our elections.
Because you’re my friend and because I know the combination to your secret lair, I’m asking you to do two things for me:
1. Please send this invitation to YOUR closest friends and ask them if they want a) government for the people or b) government for the corporations – anyone who answers A is invited to the party on November 9.
2. Bring your soapbox to my place on November 9 to hear a message from Move to Amend about gearing up to take on Citizens United, the Supreme Court ruling that allows corporations to spend unlimited money in our elections.
Use Twitter to drive traffic to your Facebook invitation by piquing the interest of those who follow your tweets. Starting conversations is helpful if you can commit the time to keeping them going.
- Send a tweet letting people know about the party and include a link to your Facebook invitation. Important: ask people to Plz RT!
- Identify people and groups you want to invite to the party and send tweets directly to them offering a personal invitation.
- Use the following tweet examples and write your own tweets. Make sure you are sending tweets at various times of the day, and feel free to repeat tweets that may have reached morning readers but not those who log on at night:
- The fight for democracy begins on Nov. 9 at my house. http://bit.ly/example
- Corps depends on power of $$, but democracy depends on power of the people who will party on Nov. 9. http://bit.ly/example #MoveToAmend
- 2012 elections begin on Nov. 9 at a party to plan a take-back of our government and democracy http://bit.ly/example #MovetoAmend
- Chips, dip, revolutionary democracy planning. You know, just another Nov. 9 at my house. http://bit.ly/example #MoveToAmend
- If you’re not outraged, come to my house on Nov. 9 and find out why you should be http://bit.ly/example #MoveToAmend.
- When corporations have constitutional rights, peoples' rights become meaningless. How can one human being’s power to speak compare to a massive corporation’s ability to speak?
- A corporation has millions of dollars, exists in many places at once; can live forever; and employs thousands to do its work around the clock. It controls politicians, the media, and the economy. A human being has little expendable income, lives in one place, dies, and must use her small amount of free time to work for causes she believes in.
- A human being needs clean air, clean water, food, and love to survive. A corporation does not.
- A corporation has no mind, no conscience, and no motive but to amass money. A human being thinks, tries to make ethical decisions, and is motivated by obligations to family and community. How could we say that these two dramatically different kinds of “persons” have an equal voice in a democracy?
- The Supreme Court has ruled that money equals speech. The corollary is this: people who have money can speak, and people who don’t, can’t. This is a plutocracy, not a democracy.
- To put this power imbalance in perspective, consider this: It took over 1 million individual donors to raise about $750 million for Obama's presidential campaign in 2008. $750 million is approximately five percent of ExxonMobil's third quarter profits in 2008, five percent of Bank of America's profits in 2007; 37.5 percent of Goldman Sachs's first quarter profits in 2009; 18 percent of JP Morgan Chase's third quarter profits in 2009; 25 percent of Ford's profits in 2009 five percent of Philip Morris's profits in 2008.
- Human rights are for humans. A corporation is not a human being.
- The word corporation does not occur in the Constitution. Corporations had to use unelected, unaccountable judges to give them rights.
- Corporations exist to serve the public welfare, not for the public to serve them. The Supreme Court has created a Frankenstein scenario in which the people’s creations now control the people.
- A person is a private entity with rights and sovereignty. A corporation is a public entity with obligations and responsibilities.
- The American Revolution was explicitly anti-corporate, and the revolutionaries made sure that corporations were tightly controlled.
- For the first seventy-five years after the Revolution, corporations could only exist if they served the public good.
- They were severely restricted in their activities: they had to be chartered by a vote of the state legislature, they could only exist for a certain number of years, they couldn’t own other corporations, they could be dissolved once they had earned a certain profit margin, they couldn’t donate to political or charitable causes, they had to operate in the state they were chartered in, their stockholders were local, they could only do the certain task they were chartered for, and they couldn’t own land that was necessary for carrying out business.
- Judge-made law is not democracy. We didn’t elect the Supreme Court justices, but they get to decide who does and doesn’t count in our democracy. Congress and the People should decide those issues.
- The sole purpose of a corporation is to amass profit and consolidate wealth. They are legally required and structurally designed to make money at any cost. This makes them dangerous to people and democracy.
- The structure of a corporation separates humans from their actions. They destroy responsibility and hijack decision-making. They make humans do things collectively that they would never do as individuals: poison water, deny healthcare, and destroy the planet.
- Every cause we care about and fight for is affected by corporate power.